Thursday, July 18, 2013

Do You Have a Great Idea for a Baby or Parenting Product? Check Out the Huggies® MomInspired® Grant Program!

I can’t tell you how many times I’ve received requests to review products that were invented by women after they became moms. They saw a need for a product to make their job a little bit easier, couldn’t find just what they wanted, and so they invented it themselves! But dreaming up an idea and actually getting it to market can be a real challenge. That’s why the Huggies® MomInspired® Grant Program is such a blessing! Now in its fourth year, the Huggies® MomInspired® Grant Program helps people turn their dreams into a reality. This year, Huggies will award $15,000 grants to up to 12 people to explore and grow their innovative product ideas that help make parents’ lives easier. Winners will also receive business advice from Maria Bailey, author, radio and TV personality and founder of, as well as support from Kimberly-Clark.

Previous MomInspired Success Stories: 

Lauren Levy continues to experience success with Magnificent Baby, a clothing line that uses special Smart Close magnetic fasteners to make dressing and changing baby faster and easier. Since winning the grant, her business has tripled in sales every year and is now carried nationally in more than 3,000 boutiques and department stores and in more than 15 countries.

Romy Taormina is a 2011 grant recipient for Psi Bands, award-winning acupressure wrist bands for the relief of nausea associated with morning sickness during pregnancy. They are now sold at more than 13,000 major retailers across the country.

Would you like to be one of this year’s grant recipients and join 32 others who have continued to develop their winning ideas, products and succeed in small business?

Apply Now for a Huggies® MomInspired® Grant:

Who: Anyone with an original, innovative and viable new product idea to help make life easier for parents; must be 21 and older and reside in the United States

How: Log onto and submit application, including the idea and business plan

When: May 6, 2013, through July 31, 2013

Why: For the chance to receive $15,000 and advice to help start or grow your business idea

Grants will be awarded in fall 2013. To stay current on the latest Huggies brand and parenting news, follow @Huggies on Twitter and visit or to become a fan, and share tips and stories with other Huggies Moms.


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