Tuesday, April 03, 2012

Cheerios Includes 6 Million Children’s Books in Cereal Boxes!

This year, the Cheerios® Spoonfuls of Stories® program is celebrating its 10-year anniversary by distributing six million bilingual children’s books from award-winning authors free inside cereal boxes! Why are they doing this? You might be surprised to learn that lack of access to books and educational materials is a major problem in the United States -- 42 percent of children in the United States (more than 30 million) live in low-income households and don’t have age-appropriate books at home or at school. Therefore, besides including books in their cereal boxes, Cheerios will also give 50,000 children’s books and $300,000 to First Book, an award-winning literacy nonprofit.

Over the next few weeks, VIPs, including past Spoonfuls of Stories authors, will hold special readings in their hometowns, including Washington, D.C., Charlotte, Philadelphia, Houston, San Antonio and Seattle. Each event will offer residents the opportunity to support Cheerios’ quest to get books into kids’ hands by making a donation to First Book via their mobile phones.* Simon & Schuster Children’s Publishing will match each donation made via text (up to 50,000 books)!

This year’s books (all from award-winning authors) are appropriate for children ages three to eight and from Simon & Schuster Children’s Publishing. They include:

Peeny Butter Fudge, by Toni and Slade Morrison and illustrated by Joe Cepeda
Mostly Monsterly, by Tammi Sauer and illustrated by Scott Magoon
Noodle & Lou, by Elizabeth Garton Scanlon and illustrated by Arthur Howard
If I Were a Jungle Animal, by Amanda Ellery and illustrated by Tom Ellery
Hello Baby, by Mem Fox and illustrated by Steve Jenkins
Can I Just Take a Nap? by Ron Rauss and illustrated by Rob Shepperson

I was given the opportunity to read all of these books, and they are wonderful! My boys enjoyed every one of them, and I bet your children will, too! To learn more about Spoonfuls of Stories, the events and this year’s books, or to donate to First Book, go to www.spoonfulsofstories.com.

*By using short code 20222 and texting Books2Kids, a $5 donation will be made (and will appear on the primary subscriber’s cell phone bill), providing two new books to a child in need. Standard messaging rates will apply.


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