Monday, January 10, 2011

Interested in Starting a Home-Based Business? Interview with Theo Anidu, a Scentsy Independent Consultant

I recently discovered Scentsy products, and I am a HUGE fan. Their main product line consists of “wickless warmers.” They infuse your home with beautiful fragrances without the risks and hassle of burning candles. Instead, they use a light bulb to heat scented wax. The result is heavenly. Here’s a photo of one of the beautiful warmers that I have:

This past weekend, I used their Cranberry Spice fragrance in the warmer, and it smelled wonderful. Scentsy has a huge selection of warmers and fragrances. The warmers come in full-size, mid-size, and as plug-ins. And they also have adorable Scentsy Buddies, which are animal pals with zippered compartments for you to insert a Scent Pak! I love this little lamb Scentsy Buddy:

If you’ve always thought about starting a business that you can do from your home on your own schedule, you may want to consider Scentsy products. I was curious about what it takes to be a Scentsy independent consultant, so I interviewed Theo Anidu, who sells Scentsy products. You’ll find what she has to say very interesting and informative!

P.S. I’m currently giving away a $25 e-certificate to spend at Theo’s Scentsy shop! Click here to enter the giveaway through January 12, 2011.


Please tell us a little bit about yourself personally. And how and why did you get into the Scentsy business?

My name is Theo. I’m a wife, a mom and a business owner. I’m also a lawyer and a Montessori teacher. I joined Scentsy in November 2009 without any intention of making it a business. I have always liked scented candles, but I couldn’t use them as much as I used to because my kids are young, and I get busy with all their activities. I worried that I may someday forget to blow out one of my candles and thereby start a fire in my home. When I found Scentsy, I thought, “What a great idea!” It’s a safe alternative to burning candles. Building my Scentsy business started in April 2010. Today, I have a constantly growing team and some very great friendships.

What are Scentsy products, and what makes them unique?

Scentsy products are unique in their simplicity. We have the wickless wax and the decorative warmers, which are beautiful. There’s a design to suit almost every décor. We also have Scent Circles, Scent Paks, Room Sprays, Travel Tins and the Scentsy Buddies. Scentsy is all about health and safety. Our products are smoke-free, lead-free, and soot-free. I know people who converted to Scentsy because it was a safe option for their pets.

What does a Scentsy independent consultant do?

I like to think of an independent Scentsy consultant as a teacher. We show candle lovers a safer option to burning candles and help newcomers discover a beautiful world of scents with Scentsy.

What are the advantages of being a Scentsy independent consultant, and who makes a good candidate for this type of business?

The advantages of being a consultant are numerous. The concept is simple and effective. You do not need a ton of stuff to start a business with Scentsy. Every Scentsy consultant has a personal story. Some join to build a business; some join to get out of the house a little more; some join for their own personal consumption. All are welcome.

What advice would you offer a woman/man who wants to have her own business, whether it’s with Scentsy or another company?

My advice would be to find a product/service you really like -- a product that you would buy even if you were not a distributor/consultant. If you’re considering Scentsy, choose your sponsor wisely. Interview would-be sponsors and find the right match for you and your goals. Starting any business is a serious decision and should be treated as such.

If people want to order Scentsy products or become an independent consultant, how would they go about it?

Interested clients can order from my website: If you’re in the U.S.A. or Canada, select “U.S.A.” or “Canada” as your market from the top right corner of the page.

If you'd like to become a Scentsy consultant, you can do so by visiting and click on “Join my team” or email me at Theo @ bewickless{at}gmail{dot}com. You can also call me at 403-461-6875.

Is there anything else you’d like us to know about you or Scentsy products?

My Scentsy business has changed my life and that of my family tremendously. It has afforded me the opportunity to work at home and watch my kids grow. I have made some great friendships with the women on my team, which spreads across the U.S.A. and Canada. They are truly my Scentsy Sisters. Although no product sells itself, Scentsy is remarkably easy to sell. People also love that we have over 80 scents and so many warmers to choose from. Thank you, Susan, for giving me the opportunity to share Scentsy with your awesome readers.


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