Monday, November 29, 2010

Cheerios Supports Literacy with Free Books in Cereal Boxes Through Its Spoonfuls of Stories Program

I love companies that recognize the importance of reading and literacy. Cheerios wants to encourage kids to love reading at a young age, so they are including more than six million children’s books free inside Cheerios boxes! The Spoonfuls of Stories program, going on now, offers books that are appropriate for children ages three to eight, written in both English and Spanish.

Following are some interesting findings that Cheerios gleaned about reading and family life in a survey they conducted:

• 67% of moms said they read to their children at least once a day
• Nearly two-thirds (61%) said “busy schedules” prevent them from spending more time reading with their kids
• Eight in ten moms (81%) reported that they started reading to their child before their first birthday

Through Spoonfuls of Stories, Cheerios has two goals: 1) to celebrate families who read together, and 2) to encourage those who do not yet read every day to pick up a book and start. Cheerios will also make a $300,000 donation to First Book, an award-winning national nonprofit that helps get books into the hands of children from low-income families. Since 2001, Cheerios has donated more than $3.5 million to First Book and distributed almost 50 million children’s books inside Cheerios boxes. Cheerios has also enlisted the aid of actress and mother of three, Jennie Garth, to help spread the word about the Spoonfuls of Stories program.

This year’s books, all from Simon & Schuster Children’s Publishing, are:

All the World, by Liz Garton Scanlon and illustrated by Marla Frazee, discusses the many wonderful things a child can encounter in the world as well as the commonalities all the world shares.

Chaucer’s First Winter, by Stephen Krensky and illustrated by Henry Cole, follows a bear named Chaucer, who knows he is supposed to sleep through the winter but feels it’s much more fun to stay up and play.

Jump!, by Scott M. Fischer, chronicles the adventures of a bug, a frog, a cat, a hound, a crocodile, a shark, and a whale, who all love to jump!

No T. Rex in the Library, by Toni Buzzeo and illustrated by Sachiko Yoshikawa, is a story about a little girl named Tess and her adventures in the library with a boisterous T-Rex.

The Purple Kangaroo, by comedian Michael Ian Black and illustrated by Peter Brown, is a vivid and humor-filled story that tricks the reader into thinking about a purple kangaroo.

My family received copies of these books, and my boys pounced on them right away! The brightly colored illustrations and fun text definitely kept their interest. To learn more about the Spoonfuls of Stories program and this year’s in-pack books, or to donate to First Book, go to And please pick up a specially marked package of Cheerios to help support this important program.

DISCLOSURE: I received a complimentary box of Cheerios and the five books in this year’s Spoonfuls of Stories program to facilitate this review. No financial compensation was provided.


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