Thursday, November 12, 2009

NECCO Wafers Are Now All-Natural!

Do you remember eating NECCO Wafers as a kid? I do! NECCO (the New England Confectionery Company) was founded in 1847! It is the oldest multi-line candy company in the United States. At their new Corporate World Headquarters in Revere, MA, they manufacture timeless candy classics such as NECCO® Wafers, Sweethearts® Conversation Hearts, Mary Jane®, Clark®, Mighty Malts®, Haviland® Thin Mints, Candy House® Candy Buttons, and Squirrel Nut Zippers®.

Now, NECCO Wafers have gone all-natural! This makes NECCO the largest mass-produced candy line in the U.S. to shed artificial flavoring and colors. The company assures customers that prices will stay the same and they’ll notice little difference in taste. The natural colors do give the candy a more muted, pastel appearance. Only one thing is missing: green wafers! The original green wafers were too hard to duplicate in the all-natural process. But the other seven original colors/flavors remain: orange; lemon (yellow); clove (pink); cinnamon (white); wintergreen (purple); licorice (gray); and chocolate (which now comes in variations of milk chocolate, dark chocolate, white chocolate and mocha).

NECCO was kind enough to send me a generous supply of NECCO Wafers in assorted flavors and chocolate. They taste just the same as I remember when I was a kid! I shared them with my kids and this year’s trick-or-treaters.

If you’re in the mood for a nostalgic walk down Memory Lane, head on over to to read more about NECCO Wafers and their new all-natural formula. You can purchase them at If you’re on Twitter, you’ll want to follow @NECCO_Wafers. I noticed that they like to post giveaways for their Twitter followers!

DISCLOSURE: I received a complimentary box of NECCO Wafers to facilitate this review. No other compensation was provided.


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