Friday, February 25, 2011

Eco-Modern Furniture at a Sustainable Price

Guest post by Jimmy Chiang
Founder and CEO of Way Basics

Tearing what we know of conventional furniture at the seams, Way Basics has found a way to reuse the most basic of resources (paper) and turn it into useful, everyday furniture.

Way Basics uses post-consumer recycled paper and builds it into sustainable furniture at an extremely affordable price. (Their most popular item, the Cube, retails for $20.00.) Many times when people change their living situation, their furniture ends up in a landfill. With Way Basics, there’s no headache and no worries because at the end of its life, simply recycle it. It might wind up back at Way Basics to live again!

With many Americans choosing to live a more sustainable lifestyle, Way Basics is challenging conventional thinking by streamlining their business efforts. “We’ve even simplified our assembly process. It’s literally as easy as 1, 2, 3, peel, stick, done,” says Jimmy Chiang, founder and CEO of Way Basics.

From the way that Way Basics conducts business to the everyday aspects of their lives, they believe in taking things back to the basics. Way Basics provides the basic elements to build a more sustainable lifestyle for its family, friends, and customers.

Many furniture makers take advantage of particle board to construct their products. During the manufacturing of particle board and MDF, formaldehyde is used in order to get the wood chips and fibers to adhere to each other. This produces what is known as “off-gassing,” which is a toxic process. Other toxic chemicals such as phosphoric acid and cyanide are commonly used as well.

Way Basics is using a truly revolutionary manufacturing process where no “off-gassing” occurs; there are no VOCs and literally zero toxic chemicals used.

“There are a lot of people who are very concerned with what their products are made of these days,” says Chiang. “That’s why we are so proud of what we are doing and why we are so passionate about Way Basics. It’s made of paper!”

Way Basics believes in conducting business the same way as many of us are now choosing to live our lives: mindful of the future.

“Our resources are finite,” says Chiang. “If we don’t take the initiative to be responsible, then who will? We want to do things the right way. It’s time to challenge the old ways of thinking; out with the old, in with the new.”

1 comment:

  1. i like the idea of recycling when a particular piece of furniture has lived its life.

    ReplyDelete

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