Tuesday, September 14, 2010

Reading Is Fundamental and US Airways Launch “Fly with US. Read with Kids.” Campaign; Chance to Win Walt Disney World Resort Vacation Package!

Reading Is Fundamental (RIF), the nation’s oldest children’s literacy organization, and US Airways have teamed up to kick-off the third year of “Fly with US. Read with Kids.®,” a program to demonstrate the importance of reading with young children. A key component of the program is the Read with Kids Challenge where you can log the amount of minutes you spend reading to your children. The nationwide goal is to achieve 10 million minutes between September 1 and October 31! Register to participate and log the number of minutes you read to your children on an ongoing basis at www.rif.org/readwithkids. Since 2008, US Airways and RIF have helped log a combined total of 14 million minutes read with children as part of the Read with Kids Challenge.

As part of the Read with Kids Challenge, participants will be entered to win a grand prize drawing of a Walt Disney World® Resort vacation package from US Airways Vacations, US Airways gift cards, and other weekly giveaways. US Airways, the official airline of RIF, will also reward people who join them in supporting RIF. For gifts of $50 or more made through the campaign, US Airways will award the donor up to 5,000 Dividend Miles. Donors can also receive Maisy Takes a Trip, a special edition book by best-selling author Lucy Cousins, with a donation of at least $25. To sign up for the challenge or to make a donation, visit www.rif.org/readwithkids. More information will also be available on Twitter via @RIFWEB or @USAirways, or RIF’s Facebook fan page.

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