Sunday, August 01, 2010

Help (RED) and Timbuk2 Wipe Out AIDS with Your Back-to-School Purchases

Here’s a way for some of your back-to-school purchases to make an important difference! In case you’re not familiar with the non-profit organization (RED), they partner with brands such as Dell, Nike, Converse and Gap to create unique products that, when sold, contribute a portion of their profits to the Global Fund to help eliminate AIDS in Africa. This school year, they have a wide variety of options available, including a new special promotion with Timbuk2. Throughout the month of August, Timbuk2 and (RED) are hosting a recycling program encouraging people to donate their old/used Timbuk2 bags to (RED), which will then be given to the Global Fund’s Community Health Workers in Zambia. Those who donate their old bags will receive a 20% discount on any stylish new Timbuk2 bag, perfect for the upcoming school year. For more information, please visit www.timbuk2.com/recycle.

In addition to Timbuk2, other (RED) partners are offering new gear to help students return to class in style. Following is a list of (RED) products available this fall:

FOR GYM CLASS

Nike Dunk (PRODUCT)RED Low iD Shoe - Personalize this classic shoe with the choice of material, laces and heel design. Currently available in select NIKEiD Studios and at www.nikeid.com. Coming soon: NIKEiD iPad App. (starting at $115; 8% of proceeds will be contributed to the Global Fund and football-based community programs)

(PRODUCT)RED Converse - Converse Paint Brushstroke and Paint Swatch shoes feature a simple white canvas for broad brush strokes. Available at select retailers nationwide and www.converse.com. (starting at $50; 5-15% of proceeds will be contributed to the Global Fund)

(NIKE)RED Laces - “LACE UP and SAVE LIVES” with the (PRODUCT)RED Nike laces. Nike will contribute 100% of its profits from the (NIKE)RED laces to the Global Fund and to support soccer-based programs to help fight AIDS in Africa. Laces are available at Nike retail locations. ($4.00)

GAP Tees - Gap (PRODUCT)RED collaborated with talented artists to create a limited edition collection. The Artist Edition T-Shirts will be available at stores worldwide including US, Canada, UK, France, Japan and at www.gap.com/red and continue Gap’s long-standing efforts to help eliminate AIDS in Africa. (starting at $24.50; 50% of proceeds will be contributed to the Global Fund)

FOR YOUR HOMEWORK

(PRODUCT)RED Timbuk2 Messenger Bags - Timbuk2 has teamed up with (PRODUCT)RED to offer stylish, yet practical, special edition messenger bags. These durable bags let you show your (RED) stripes wherever you go. Available on www.timbuk2.com in the “Racing Strip” and “Thumbprint” designs. (starting at $95; 5% will be contributed to the Global Fund.)

Dell InspironTM Zino HD - You’ll be amazed by how many powerful features are inside the new InspironTM Zino HD mini desktop computer. The perfectly small 8x8" square conveniently fits just about anywhere. Available at select retailers worldwide and www.dell.com/joinred. (starting at $250; $5 will be contributed to the Global Fund)

Dell V515w All in One Wireless Printer - Instantly print your photos with the new Dell Wireless Printer. This fast, energy-efficient printer can print your photos and documents from virtually anywhere. Available at select retailers worldwide and www.dell.com/joinred. (starting at $149.99; $5 contribution to the Global Fund)

Dell (PRODUCT)RED Artwork from the Dell Design Studio - Dell offers exclusive (PRODUCT)RED artwork through the Dell Design Studio. New artwork includes “Peace, Love & Happiness” and “Rise” by Emil Kozak. Artwork is available at select retailers worldwide and at www.dell.com/art. (starting at $534.99; $20 from artwork sales is contributed to the Global Fund, with the purchase of a Dell laptop)

Dell Inspiron Mini 10 & 10v - Timing is everything, and now you can have all the time in the world with the newly designed InspironTM Mini 10 offering up to 9.5 hours of battery life. Classic and Chaotic Red Minis are available at select retailers worldwide and at www.dell.com/joinred. (starting at $249.99; $5 contribution for “Classic Red” Mini, $20 contribution for “Chaotic Red” Mini by Takashi Kusui)

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