Sunday, August 23, 2009

Join Hellmann’s and Best Foods Mayonnaise, along with Billy Ray Cyrus, to Feed the Hungry


Feeding America, the nation’s leading domestic hunger-relief charity, works with large corporate donors to secure food and grocery products on a national level to distribute, as needed, to local food banks. Each year, they provide food to more than 25 million low-income Americans, including more than 9 million children and nearly 3 million seniors. Now they have a brand-new initiative with Hellmann’s® and Best Foods® Mayonnaise called the Sandwich Swap ‘n’ Share program. They’ve also recruited celebrity dad Billy Ray Cyrus to join them in this endeavor.

How does it work? Just head on over to the Hellmann’s Facebook page at Facebook.com/hellmanns and create a virtual sandwich! This is a fun game where you pick your bread, your meat, your veggies, your condiments and more to create a unique and delicious sandwich! For every sandwich you create as part of the virtual Sandwich Swap ‘n’ Share program, Hellmann’s® and Best Foods® will donate 7 lunches to Feeding America®.

And not only will you be helping to feed the hungry, but you might win something for you, too! Each sandwich created will automatically enter you for a chance to win a $250 grocery store gift certificate. And for every friend on Facebook® that you share your sandwich with, Hellmann’s® and Best Foods® will donate an additional 7 lunches to the charity.

If you’re a parent, this is a great program to share with your kids who have Facebook pages. Encourage them to go to Facebook.com/hellmanns, create a crazy sandwich, and share it with all their Facebook friends! They’ll have a good time doing it and helping the hungry at the same time. It’s a win-win situation for everyone!

“I am so honored that Hellmann’s asked me to be part of this great project. You can’t find a bigger sandwich fan than me – I’m just a real food, real sandwich man. The best part of the whole program is that we’ll hopefully inspire folks to join the effort to end hunger by supporting Feeding America; I can’t think of a more worthy cause.” – Billy Ray Cyrus




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